Azek Building Products

 

Azek Building Products engineers high performance building supplies including decking, trim work, railings, and more. They required a unified communication tool to better target their audience.

Tasks Accomplished

  • Implemented Marketing Cloud account and built out multi-step Journeys inside of Journey Builder to properly leverage complex data sets
  • Unified database of record to Salesforce.com in lieu of the disparate systems previously utilized
  • Created a measurable outcome for the AZEK Marketing team to determine ROI and where to increase or decrease current spend levels
  • Delivered customized HTML solutions
  • Increased client efficiency by more than 150%

 

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