FitVine Wine offers delicious wines with less sugar, fewer sulfites, and no flavor additives. They needed a way to control branding, consolidate data, increase marketing reach, and improve marketing efficiency.
Optimizations resulted in improved social media marketing with initial spend reduction of 9.6% coupled with an increase in attributed purchase conversion value of 20.9% (34.8% ROAS increase)
267% YoY increase in online sales over Labor Day weekend
Leveraged second- and third-party data to validate assumptions on current customers and optimize prospecting ad spend
Efficiently expanded reach using Reach Opportunities and Segment Level Reach reports to identify previously unknown personas for targeting
Overall cost savings and efficiency gains, allowing the client “buy-back period” to be greatly reduced from original estimate