Helix

Helix is a genomics company that sequences its customers’ DNA using saliva samples. Helix was looking to grow a partner network and required the robust testing and security resources provided within the Marketing Cloud.

Tasks Accomplished

  • Successfully migrated several multi-step campaigns into the Salesforce Marketing Cloud
  • Stood up a fully encrypted environment to aid in HIPAA compliance
  • $350,000 per year saved on marketing budget by unifying their strategy. Additional ROI to be realized with upcoming launch of partner portal
  • Automated complex interactions and processes via Journey Builder
  • Configured client account with “Multi-org Connector” to facilitate full end-to-end test capability within Client Sandbox accounts and ability to live migrate to Production

 

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