Helix is a genomics company that sequences its customers’ DNA using saliva samples. Helix was looking to grow a partner network and required the robust testing and security resources provided within the Marketing Cloud.
Successfully migrated several multi-step campaigns into the Salesforce Marketing Cloud
Stood up a fully encrypted environment to aid in HIPAA compliance
$350,000 per year saved on marketing budget by unifying their strategy. Additional ROI to be realized with upcoming launch of partner portal
Automated complex interactions and processes via Journey Builder
Configured client account with “Multi-org Connector” to facilitate full end-to-end test capability within Client Sandbox accounts and ability to live migrate to Production