Stella & Dot

Stella & Dot produces high quality jewelry, bags, accessories, and clothing for trendy women.  They required a unified communication tool to better target their audiences and allow personalized communication across the demographics.

Tasks Accomplished

  • Created a measurable outcome for the S&D Marketing team across all channels (PPC, ad spend, AdWords, ecommerce, marketing) to determine ROI and where to increase or decrease current spend levels
  • Successfully migrated several multi-step campaigns into the Salesforce Marketing Cloud
  • Developed multi-step/multi-channel Journeys to improve marketing efficiencies, increase ROI, and create targeted communication to their stylist network
  • Implemented predictive intelligence features matching customer behavior to marketing efforts for a more personalized customer experience
  • Integrated to native CRM


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