Want to make more sales and increase customer reach? No problem.
Salesforce Marketing Cloud enables you to build meaningful, lasting relationships with your customers. It allows you to take control of multiple marketing channels—including email, mobile, social, advertising, and websites—all in one place.
We’ll show you how to use automation, reach more people, track data with detailed analytics, increase sales, and never stop improving your strategy.
“Give me six hours to chop a tree and I’ll spend the first four sharpening the axe.” —Abraham Lincoln
Your success depends on the tools you use to accomplish your goals. Journey Builder is one of the most efficient customer-engagement tools you’ll find anywhere. It helps you form strong relationships with your customers, making every interaction with them a chance to build your brand.
- Use customer data, including buying and browsing habits, to create targeted sales strategies.
- Track when and if your customers open emails, engage on social media, interact with your service department, download your app, and more.
- Predict customer decisions based on previous behavior; learn how to act at opportune times.
- Make every interaction a customized experience.
- Unify your voice across all marketing channels and departments.
- Integrate Journey Builder with Salesforce Commerce Cloud to get the most out of all your digital channels.
- Adapt and scale your strategy as your customer base grows.
“Either write something worth reading or do something worth writing.” — Ben Franklin
When used to its full potential, email is an incredibly powerful marketing tool. Marketing Cloud’s Email Studio can optimize the writing, design, and effectiveness of your customer emails in countless ways.
- Simple drag-and-drop tools for email customization.
- Prebuilt and mobile-optimized templates.
- A/B testing options.
- Full automation capabilities.
- Campaigns that target specific segments of your customers.
- Integrated, cross-team collaboration tools.
- Trackable open rates, click-throughs, and other engagement metrics on individual or aggregate levels.
- Email strategy adaptation based on quantifiable results.
- Use the data you gather together with Salesforce DMP for a comprehensive analysis.
“Be worth connecting with.” — Seth Godin
Love it or hate it, social media is a key part of any successful marketing strategy. Marketing Cloud’s Social Studio shows you exactly what your customers are saying about your brand—and it helps you communicate in ways that develop your brand in the hearts and minds of consumers.
- Track what people say about your brand and campaigns on Facebook, Twitter, Instagram, LinkedIn, and other platforms.
- Follow news trends and topics being discussed on social media relevant to your brand.
- Use AI and machine learning to analyze social data and predict future behavior.
- Clearly and quickly communicate with customers using personalized messaging.
- Provide customer service via social media.
- Leverage the tools in Advertising Studio and measure the impact on social campaigns.
- Get instant, detailed analytics about how your brand is performing across all digital channels.
“A new survey says 64% of Americans own a smartphone. Which is interesting, because in a related survey, 100% of smartphones say they own an American.” — Jimmy Fallon
If you aren’t focused on mobile, you’re behind the game. Luckily, Marketing Cloud has plenty of tools we can help you integrate to take full advantage of all the benefits mobile marketing has to offer.
- Deploy an app that works together with Salesforce using Heroku.
- Fully control your CRM from your mobile device.
- Target specific segments of your customer base on their mobile devices and track engagement.
- Implement SMS and MMS messaging campaigns that send real-time alerts, transactional notifications, and other messages.
- Use geolocation technology to trigger customer engagement at the exact right time and place.
“Many a small thing has been made large by the right kind of advertising.” — Mark Twain
If you want to get the most out of your ad spend by using actionable data, look no further than Marketing Cloud’s Advertising Studio. It brings into focus exactly how you’re spending your advertising dollars, and helps you expand your reach by showing you how to capitalize on more opportunities to engage your audience.
- Turn your prospects into contacts.
- Use lookalike audiences with integrations to reach more people.
- Get a better understanding of how your marketing efforts drive paid media spend and where your dollars are best allocated.
- Target specific audience segments based on their preferred media channels and ensure your marketing is both timely and relevant.